McLaren Golf tees off with precision MIM irons
Ahead of the Miami Formula One Grand Prix, F1 world champions McLaren have officially launched McLaren Golf, marking the company’s entry into the golf sector with its first products: the Series 1 and Series 3 irons, manufactured using Metal Injection Moulding (MIM).
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“Miami provides the perfect stage for the launch of McLaren Golf, bringing the worlds of racing and elite golf together, at a defining moment for our brand,” stated Nick Martin, Co-Chief Commercial Officer, McLaren Racing. “A powerful extension of who we are, McLaren Golf broadens our reach, deepens our relevance with fans, and reinforces our commitment to driving success at the highest level of global sport.”
Supported by 8AM Golf, the new venture extends McLaren’s engineering capabilities into the golf industry, applying materials expertise and precision manufacturing techniques to the design and production of performance equipment. Central to this approach is the use of Metal Injection Moulding, which underpins the design of the irons and enables the production of near-net-shape components with optimised internal structures and material efficiency.
The honeycomb design, achieved through the MIM process, is also utilised in McLaren supercar designs. This approach is reported to maintain rigidity and face strength while removing mass from non-critical areas. Using the clubhead’s internal tungsten weighting system allows the centre of gravity to be precisely controlled along the vertical and horizontal axes. Each clubhead can therefore be uniquely calibrated based on loft, mass and performance objectives.
“We’ve been working toward this moment for some time, and there’s a real sense of anticipation in seeing it all come to life,” added Neil Howie, Chief Executive Officer, McLaren Golf. “Behind the scenes, we challenged every part of the process, from materials to construction, to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”
The company also announced an initial group of athlete investors and ambassadors, including professional golfers Justin Rose, Michelle Wie West and Ian Poulter. Rose has been involved in product development for approximately two years, including prototype testing and design input, and is expected to begin using the Series 1 irons during the PGA Tour’s Miami event.
The Series 1 and Series 3 irons are priced at $375 per club, with a full set (3-PW) starting at $3000 in a standard configuration.
