Web relaunch: Arburg opens new “showcase for the world”
June 6, 2012
Arburg, the injection moulding machine manufacturer based in Lossburg, Germany, has launched a new website that, it states, focuses on the needs of the global user community.
Following an intensive design phase, the brand new concept presented at www.arburg.com offers a wide-ranging, up-to-date source of information for customers and interested parties, ranging from sample moulded parts to a broad spectrum of processes, information from the industry, and details of machine technology, as well as country-specific news, training opportunities and job offers.
As well as offering international interactivity and sophisticated visuals, the carefully designed site can also be used with all the latest fixed-line and mobile devices.
“When designing the web relaunch, we paid particular attention to the wishes and needs of our customers,” says Managing Partner Juliane Hehl, who is responsible for the marketing department at ARBURG. “The strong visual nature of this website will enable visitors to experience ARBURG for themselves, as it focuses on moving images and takes a solutions-based, well-structured approach in portraying our entire range of services.”
A new feature of Arburg’s website is the Media Centre, where, in addition to numerous brochures and ARBURG’s ‘today’ customer magazine, users can also download a host of images and watch video clips. The multi-faceted ‘Solutions’ section is complemented by information on services, the company and a press section.