Nanofabrica appoints Avi Cohen Executive Vice President of Sales
November 2, 2020
Micro Additive Manufacturing company Nanofabrica, headquartered in Tel Aviv, Israel, has appointed Avi Cohen as its new Executive Vice President of Sales. Cohen has over twenty years experience in the Additive Manufacturing sector, beginning in 1999 when he joined Stratasys (formally Objet). He remained at Stratasys for sixteen years, becoming Director of Healthcare Sales and Marketing. Cohen also spent five years in the role of vice president for Healthcare & Education at XJet Ltd.
Nanofabrica produces Additive Manufacturing machines able to produce plastic and ceramic parts in the micro scale using Vat Photopolymerisation (VPP), a sinter-based Additive Manufacturing technology.
John Donner, CEO, Nanofabrica, noted that he sees Cohen’s experience and insights as critical to the company’s future success. “At Nanofabrica we have developed a 3D printing machine that allows for the repeatable manufacture of parts with micron levels of accuracy. The company is growing fast, and customers are beginning to see for the very first time that using the Tera 250, the possibility of mass-manufacturing via 3D printing is a reality.”
“We have been successful in explaining how this can be achieved — either by nesting thousands of micro parts within our build envelope or via the manufacture of robust and inexpensive direct rapid soft tooling — and the time is now right for us to add someone with the drive and experience of Avi to take us to the next level and support more and more new customers from across industry,” he continued.
Cohen commented, “It has been my honour to work at the heart of the 3D printing sector for so long. At Nanofabrica I will be leading the global sales effort, using my knowledge of the entire business environment, and my understanding of the wants and needs of customers. As an industry veteran of over twenty years standing, I have spearheaded product innovation and have driven customer adoption of 3D printing, and I feel that at Nanofabrica my experience and skills are perfectly synergistic with what is perhaps one of the most innovative and forward-thinking players in the space.”
“Nanofabrica’s corporate message, ‘We Dream Big so Our Customers Can Print Small’ immediately resonated with me,” Cohen continued. “The team I am joining is characterised by a drive and passion to solve difficult challenges, a desire to listen to and learn from customers, and an absolute focus on enabling the digital mass manufacture of precise and complex parts.”
“We are so excited to bring Avi on board,” stated Donner. “As EVP Sales he will be responsible for the leadership of Nanofabrica’s sales team, constantly locating new industries and customer applications where the Tera 250 will bring additional value. For Avi, the customer always comes first, and his constant focus will be on optimised and enhanced customer experience.”
