Mitchell Yang appointed Managing Director for Arburg in Taiwan
March 8, 2024
Arburg GmbH + Co KG, headquartered in Lossburg, Germany, has appointed Mitchell Yang as its Managing Director of its subsidiary in Taichung, Taiwan. Yang has taken over from Michael Huang, who successfully established the subsidiary in 2015 and has built a strong, competent local team.
Yang holds a Bachelor’s degree in Electronic Engineering and an Executive MBA. He also brings extensive management and sales experience to his new job.
The Taiwanese market is seen as an important one for Arburg. As a leading centre for the production of electronic semiconductors, the country offers mechanical engineering and injection moulding experts a wide range of market opportunities. Industries such as 3C electronics (computers, consumer electronics and communication), sporting goods and medical technology are developing at a rapid pace locally. In addition, manufacturers in Taiwan are focusing heavily on automation and digital transformation.
These are all areas that Arburg serves. To fully support these customer needs, the subsidiary in Taichung has a showroom with two latest-generation Allrounders equipped with the new Flexlift linear robotic system for Asia. This enables Arburg Taiwan to offer extensive application-related advice. In the training area, customers can also benefit from detailed application-related support and complete training courses on all aspects of Arburg technology.
“Continuity is a key factor in motivating customers to remain loyal to a company,” stated Yang. “This is also true for Taiwan – and is why they can count on Arburg to be their reliable partner in the Taiwanese market for years to come.”
It was added that in the coming months, Yang will take part in an intensive induction programme in close cooperation with the Arburg headquarters in Lossburg, Germany. This will ensure that the high standard of all services in keeping with the Arburg brand phrase “Wir sind da.” (“We are here for you.”) will continue to be provided at the same level as in Germany.
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