Fitbit, San Francisco, California, USA, recently launched Fitbit Luxe™, a fitness and wellness tracker that features a stainless steel case produced using Metal Injection Moulding. The use of MIM continues to gain success in the 3C (computers, communications and consumer electronics) sector, particularly where aesthetics and precision are a priority.
The Luxe’s design features a profile that sits lightly on the wearer’s wrist, creating a jewellery-like appearance and feel. Fitbit applied a modern take on traditional jewellery-making techniques by using MIM to create the case, providing the aesthetics expected of handcrafted jewellery, while delivering the precision required to enable its advanced sensor technology. The company states that the design has resulted in one of its most fashionable and comfortable devices yet.
James Park, VP, GM and co-founder of Fitbit, commented, “We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features – some that were previously only available with our smartwatches – making these tools accessible to even more people around the globe.”