Formnext organiser Mesago Messe Frankfurt GmbH reports that, following a year in which trade fairs globally went almost entirely digital, Formnext 2021 will include both in-person as well as digital elements in a hybrid concept. The in-person event will take place in Frankfurt, Germany, from November 16–19, and the digital event will run from November 30–December 1, 2021.
In planning its hybrid concept for the upcoming trade fair, the organiser is said to be building on the experience it gathered holding the digital Formnext Connect 2020 event last year. To offer a counterpart to the in-person event for the very first time, the Formnext Digital Days are being planned to run two weeks later for those who cannot attend in person.
Hosted alongside the trade fair will be a conference organised by content partner TCT, which will also have a digital component.
“The feedback we’ve received from exhibitors, attendees, and the exhibitor advisory board has made it clear that a genuine in-person event is essential to this industry. Everyone is longing to visit some real booths and have some face-to-face conversations,” stated Sascha F Wenzler, vice president of Formnext at Mesago Messe Frankfurt GmbH. In organising this year’s event, the focus has reportedly been on the physical aspect.
“Digital elements can definitely complement Formnext, but they’ll never replace the real thing,” Wenzler continued. “Like in years past, Formnext 2021 is scheduled to take place at the state-of-the-art facilities on the western premises of Messe Frankfurt.”
The organiser explains that since the health and safety of all attendees remain the key priority, the plans for Formnext 2021 are being made on the basis of a health concept that meets the corresponding legal requirements. The overall event will also be adapted to reflect the latest developments in the pandemic. Here, Wenzler and his team are counting on a positive trend based on the testing and vaccination efforts being made around the world, which should enable more people to undertake business trips as the year progresses.
In order to provide Formnext’s exhibitors with as much flexibility as possible in their planning, both the related deadlines and the event’s general terms and conditions have been adjusted. In addition to the early-bird discount that will be available until April 16, exhibitors can, for example, cancel their bookings free of charge until the end of June. In light of the current situation, Formnext 2021 is also offering modified, turnkey booth concepts that are said to make planning an entire trade-fair appearance a simple affair without any major additional effort.
“An array of highly innovative companies from the various sectors of this industry can’t wait to present their latest developments to our audience in person,” added Wenzler. “In this way, Formnext can also aid the economic recovery of a lot of areas by serving as a catalyst of innovation.”
“We’re hoping that these two days provide an intriguing digital platform, especially for attendees and exhibitors who can’t make it to Frankfurt in November due to travel restrictions,” Wenzler concluded.
Further information is available via the event’s website.