CeramTec partners with digitisation experts and startups on future-proof business models

April 16, 2021

As part of a plan to better support innovation projects, CeramTec GmbH, Plochingen, Germany, has collaborated with hy, the strategy and digitalisation consultancy of the Axel Springer Media Group, and two Berlin startups, Clous & Aucta, in order to work on the development of future-proof digital business models focusing on customer needs. The first project will be an online self-configuration tool (SCT), planned for launch on April 27.

“Manufacturing companies operate in a market environment that is changing rapidly and becoming more complex. We have to deal constructively with the resulting dynamics in order to be able to develop future-oriented offers and services,“ stated Dr Hadi Saleh, CeramTec Group CEO. “The cooperation with external partners and their expertise provide us with important input. We are confronted with perspectives from outside the industry that encourage us to rethink and help drive the digital transformation regarding our internal processes.”

The initial SCT will reportedly allow the configuration process for two product groups of CeramTec to be completely digitalised. Customers will be guided through the self-configurator on the website in self-explanatory steps, which shortens the ordering process and delivery times.

To ensure a quick, customer-oriented implementation, Clous and Aucta are providing the backend technologies that check the technical feasibility of CAD files, which can be uploaded by customers, and to display requested products as 3D visualisations in order to further develop them online alongside customers. These solutions are also intended to allow the SCT to handle more complex customer requests with more efficiency and effectiveness.





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