It has been announced that Bohler-Uddeholm Corporation, USA, has been rebranded as voestalpine High Performance Metals Corporation. According to voestalpine, the decision was taken to reflect the ownership structure of the company which has been in place since 2007 when voestalpine AG acquired Bohler-Uddeholm AG.
The name change was said to align the United States brand globally with each of its sister companies. voestalpine AG owns a number of global brands alongside Bohler-Uddeholm, including eifeler and ASSAB.
voestalpine’s High Performance Metals Division is a global leader for tool steel and a leading provider of high-speed steel, valve steel, and other products made of special steels, as well as powder materials, nickel-based alloys and titanium. It is focused on producing and processing high-performance materials and customer-specific services including heat treatment, high-tech surface treatments and Additive Manufacturing processes.
voestalpine AG added that eifeler Coatings Technology will be rebranded as voestalpine eifeler Coatings in the coming months.