Arburg celebrates 25th anniversary of Chinese subsidiary
July 15, 2017
Renate Keinath shakes hands with Zhao Tong, Managing Director of Arburg China (Courtesy Arburg)
Arburg GmbH & Co KG, headquartered in Lossburg, Germany, celebrated 25 years of business in China with an event held in Shanghai on July 7, 2017 and attended by around 200 invited guests. As well as being a global supplier of plastic injection moulding machines, Arburg is a leading player in production technology for Metal Injection Molding (MIM) and Ceramic Injection Moulding (CIM).
In her address, Arburg’s Managing Partner Renate Keinath focused on the dedication displayed by Arburg China, stating, “I’m extremely impressed with what our team here has achieved over the last quarter century. In line with Arburg’s ‘Wir sind da.’ brand promise, our employees have always been there for their customers.” Commenting on the anniversary sculpture presented to Tong, she continued, “We wish to honour these highly motivated, long-standing and successful efforts with a very special gift on the occasion of this outstanding anniversary.” Speaking on behalf of the owner families and the entire Arburg parent company, she thanked Arburg’s employees in China for their untiring commitment.
More messages of congratulations were conveyed to Arburg China by video relay, including a message from Eugen Hehl, Senior Partner, expressing his personal thanks to the Chinese employees for 25 successful years. In addition, several colleagues from various departments at Arburg in Germany and a number of customers from China took this opportunity to express their congratulations on the occasion of the silver jubilee and to wish the employees all the best for the future.
Gerhard Böhm, Managing Director of Sales, took the time to review the success story of Arburg in China, explaining, “It all began in 1992 with the establishment of a subsidiary in Hong Kong. From the outset, we concentrated on machines for the manufacture of high-quality plastic products – just as we have done all over the world. This strategy has borne fruit and we have been able to add two more subsidiaries: first in Shanghai in 2004 and then in Shenzhen in 2006.”
Böhm believes that this successful development confirms that Arburg chose the right path decades ago and that the company’s continued investment in the Chinese market has paid dividends. Further, he expressed his thanks to customers for the trust they had placed in Arburg and for their successful cooperation over the past decades. Zhao Tong echoed these words of gratitude, emphasising, “You have joined us on our journey, helping us and contributing to the fact that the Arburg team in China now numbers 80 employees, who are ready to offer you comprehensive support.”
“In the early years, our customers tended primarily to be large, globally operating companies. This has changed significantly in the interim and we are now pleased to say that more and more domestic injection moulding companies are benefiting from the advantages of our high-performance machines,” explained Bӧhm. “They not only appreciate the performance of our high-tech Allrounder machines, but also our extensive expertise in service and consulting.”
“In addition to our strong presence with three locations and our service offering, our decision to communicate in the language of the country also reflects the great importance of China for Arburg,” he continued. “Examples of this include the use of Arburg’s Chinese name with a corresponding logo, the Chinese version of the Arburg website, the Chinese edition of Arburg’s “today” magazine, and the weChat channel run by the subsidiary with over 12,000 followers as a direct link to customers.”
At the event, Renate Keinath presented Zhao Tong, Managing Director of Arburg in China, with a specially commissioned sculpture to mark the occasion. The event concluded with a dinner and a cocktail party accompanied by jazz music on the roof of the Peace Hotel, Shangahi. Following the Shanghai event, Arburg will hold a second 25-year celebration on September 22, 2017, at its Shenzhen location, to be attended by customers from that region.
