ACuPowder International, ECKA Granules and SCM Metal Products rebranded to form Kymera International
February 1, 2017
ACuPowder International, ECKA Granules and SCM Metal Products have been rebranded to form Kymera International. The three companies, owned by investment firm Platinum Equity, are global leaders in aluminium and copper based powders with over one hundred years of history.
“While all three companies continue to thrive and grow, it was challenging for our customers, suppliers and even at times our employees to appreciate that we were all part of one organisation,” stated Barton White, CEO.
The company stated that Kymera is an adaptation of Chimera and represents the idea of multiple forces coming together to create one strong entity. White and his team believe that this is exactly what having ACuPowder, ECKA Granules and SCM Metal Products under one common brand name will achieve and that it will no doubt benefit all of its global supply chain partners.
It was stated that the management team recognises that ACuPowder, ECKA Granules and SCM are all known and respected brands and so they will continue to use these names under the Kymera umbrella until its global supply chain partners become familiar with the new name. Kymera International will be introduced slowly to the marketplace and the company was keen to highlight that no immediate changes will occur regarding billing (e.g. invoicing and banking), contact details such as email, or packaging/labelling.
All three companies will have one common website. “Instead of surfing around multiple web pages, our customers will be able to go to a single site to solve all of their material requirements,” added White, who also indicated that a temporary homepage is now accessible with links to the three current websites and noted that a fully functional site will be launched during the second quarter of 2017.