Wittman Group changes brand strategy
The Wittmann Group, headquartered in Kottingbrunn, Austria, has announced a change to its brand strategy. Rather than operating under the name Wittmann Battenfeld for its Battenfeld Metal Injection Moulding machines and processes, the company has decided to continue under the name Wittmann for all of its products.
In recent years, the group has made note of the competitive leverage from being able to offer complete MIM system solutions from a single source. The strategy change was made in consideration of this, further emphasising the singular nature of the brand by introducing a uniform designation and colour scheme for the entire product range.
The change of external appearance began January 1, 2022, and is expected to be completed by October 2022. No changes in organisation or company names are expected.
